Info Intake App:

AI-Powered Smart Nutrition Assistant

• Time :

• 2 weeks

• Role :

• Product Designer

• Research Tools:

• Figma,

• Sketch,

• Adobe XD

• Wire-framing

• Prototyping

• UI design

• Design Tool:

• Figma,

• Sketch,

• Adobe XD

• Wire-framing

• Prototyping

Many consumers struggle to access detailed product information, particularly regarding micronutrient content, when shopping for groceries. This lack of transparency limits their ability to make informed dietary decisions and address nutrient deficiencies effectively.Many consumers struggle to access detailed product information, particularly regarding micronutrient content, when shopping for groceries. This lack of transparency limits their ability to make informed dietary decisions and address nutrient deficiencies effectively

1 in 3 adults ( WHO, 2022)

globally suffer from hidden micronutrient deficiencies, such as iron, zinc, and vitamin D. Tracking these nutrients helps correct deficiencies efficiently

62%

of users struggle to Track Micronutrients

Overview:

The Info Intake App addresses a critical need: making grocery shopping smarter and healthier. Powered by AI, the app automatically delivers precise micronutrient details for every product, empowering users to make confident, informed dietary choices effortless

Problem statement :

Many consumers struggle to access detailed product information, particularly regarding micronutrient content, when shopping for groceries. This lack of transparency limits their ability to make informed dietary decisions and address nutrient deficiencies effectively.Many consumers struggle to access detailed product information, particularly regarding micronutrient content, when shopping for groceries. This lack of transparency limits their ability to make informed dietary decisions and address nutrient deficiencies effectively

❌ Confusing food labels that lack transparency.

❌ Limited access to nutritional details, especially for micronutrients.

❌ Missed opportunities to address nutrient deficiencies and improve overall health.

How might we make it easy for shoppers to access detailed micronutrient information while they shop, enabling them to build a healthier lifestyle?

Combining AI-driven insights with user-centric design, the Info Intake App turns a frustrating grocery experience into a simple, effective, empowering journey toward better health.

The Problem

The Problem Statement

$850K/year

annual revenue, showcasing the demand for informed nutrition solutions

Conducted user research to identify pain points in managing information, such as disorganisation and overwhelming formats

Design Process

Defined key user needs: easy organization, quick access, and clear categorization of information.

Define

Understand

Design

Test

Brainstormed features like smart categorisation, search filters, and customisable layouts to enhance usability.

Conducted usability testing to ensure the app met user expectations and adjusted the design based on feedback.

Ideate

User Research

Design Timeline

Created wireframes and prototypes with user-centred design principles, focusing on easy navigation and efficient info retrieval.

Insight
simplifies complex information , helping users organise and access critical data in a clear, user-friendly way.

“As a new mom, I'm determined to nourish my baby and myself with the best nutrients for our well-being and growth”

“I'm all about fitness and health, but tracking micronutrients is a real challenge”

“Caring for my mother's health is my top priority, and I believe that understanding her nutrition is the key to her well-being”

Secondary Research (In -depth)

Female, 36, Married
IT Filed

I have long-term health issues like PCOD and thyroid, I'm working hard to stay healthy because I want to have a baby. I need a personalised plan to help me with my unique health needs.

Insight: individual preference

Male , 27, single
Student

Lengthy registration process is so frustrating.I've had to start the onboarding process multiple times, and it's gotten to the point where I've given up on the app.

Insight : Lengthy registration process

Male , 27, single
Student

The lengthy registration process is so frustrating. I've had to start the onboarding process multiple times, and it's gotten to the point where I've given up on the app.

Insight: comparison with individual preference

• Lack of Awareness: Many people are unaware of their daily micronutrient intake.

• Limited Personalisation: Even individuals with basic nutrition knowledge often struggle to personalise micronutrient information for their needs.

• Health Impact: Micronutrients play a crucial role in maintaining overall health and preventing deficiencies.

• Serious Concern: Therefore, the general lack of awareness and understanding is a significant public health concern.

How does sustainable eating reduce waste and benefit the ecosystem?

Food Waste Reduction


Reducing food waste lowers environmental impact by conserving resources and decreasing greenhouse gas emissions. It also encourages the production of healthier, more sustainable products.

Maintain Personal Health

Tracking meals and nutritional intake helps users make informed choices, fostering healthier eating habits, reducing healthcare costs, and promoting long-term well-being.

Ecosystem Benefits

Individual HealthBenefits

Ideation

Profile

Student

Name: Linda

Background: Pregnant woman, health-conscious

Pain Points

Overwhelmed with complex nutrition tracking apps.

Uncertain about which foods are safe and beneficial during pregnancy.

Difficulty in finding convenient and reliable nutritional information

Goal

Ensure she and her baby receive the right nutrients

Download

1

2

Onboarding

Scanning

Nutrition Tracking and Progress

3

4

Linda finds the app

Linda downloads the app from the App Store

Linda create profile

Linda goes through the onboarding process, providing her name, due date, and dietary preferences.

She creates a personalised profile

Linda scans products.

Linda uses the app's scanning feature to scan food products.

The app provides her with detailed nutritional information for each scanned item.

She adds scanned items to her log.

Linda continues her journey

Linda regularly checks her nutritional progress and tracks her intake against her pregnancy-specific goals.

She adds scanned items to her log.

Data points:

Linda's pregnancy stage and due date

Data points

Scanned products and their nutritional details, and compared with her preference

Data points

Tracking data showing how Linda's nutrient intake aligns with her pregnancy-specific goals over time

Data points

Linda scans for nutritional information.Dietary preferences and restrictions

Information Architecture

HOME

SCAN

Consumption

Average page

New Product

TRACK

PROFILE

Preference Match

Product Information

Breakfast

Dinner

Snack

Water

Saved in log

Preference

Log

Visual Design

The Info Intake App is designed to simplify nutrition tracking and make informed grocery shopping effortless by integrating AI-powered technology. Here’s how it works:

How it works

Personalised Nutrition Dashboard:

The home page features a personalized dashboard that shows users’ daily nutrient intake, highlighting any deficiencies or imbalances for a quick overview of their diet.

Automated Nutritional Insights:

The app uses advanced scanning to provide instant, detailed micronutrient information for each grocery item, removing the need for manual label reading.

Seamless Integration with Shopping Routines

The app integrates with supermarket systems to track purchases automatically, ensuring a hassle-free experience for users without disrupting their usual shopping habits.

Effortless Navigation:

Quick Scan
AI-powered image recognition technology ‘Quick scan’ and search features allow users to easily access detailed micronutrient information on the go.

Preference Match :

After taking a picture of the barcode, The AI system learns from users' preferences and nutritional goals .The app automatically cross-references the product with the user's set preferences. Users can edit their preferences on this page to ensure accurate recommendations.

Scan Page:

Nutrient Information Page

User-Friendly Nutrient Information


A clean, visual layout presents micro and macronutrient details, making complex data easy to understand. Food pollution info is also displayed clearly, helping users make informed choices.

Smart Log Integration


AI automatically logs and organizes each product scanned or added to the user’s cart, syncing it with their personalized nutrition profile. This ensures real-time tracking of nutritional intake without manual entry.

Log Page

Visual Design

Smart Log Integration

The Info Intake App was born from a simple frustration I often faced—standing in grocery store aisles, overwhelmed by confusing labels and unclear nutrition information. I wanted to answer two key questions: Is this the healthiest choice? And am I meeting my nutritional needs?

This app transforms that confusion into clarity. My goal was to create something simple yet powerful, combining AI-driven insights with a seamless experience to empower users to make better food choices effortlessly.

What Did I Learn?

Key Insights & Learnings:

Simplify to Add Value: Users felt overwhelmed by too much data. We streamlined the interface to focus on key nutritional insights, making it easier to address their core dietary needs.

Trust Drives Adoption: Users wanted reliable and accurate data. By integrating verified product information and expert-backed recommendations, we built confidence in the app's functionality.

Personalisation is Essential: Recognising the diverse dietary goals of users, we tailored features to address unique preferences, such as allergy warnings and micronutrient deficiencies, for a more meaningful experience.

The design journey focused on integrating features that felt natural—scanning barcodes, tracking nutrients in real-time, and offering personalised recommendations—all while keeping the interface intuitive and engaging. It wasn’t just about functionality; it was about connecting users to their health journey in a meaningful way.

By bridging the gap between food, technology, and personal health, the Info Intake App helps users feel more connected to their choices and empowered to lead a healthier life.

In the end, it’s not just about what we eat. It’s about how we understand and nurture our health—taking small steps every day to make the right choices and ultimately live better, healthier lives.